Think making recipe videos is too hard? Think again! Watch [previously] live behind the scenes videos where Rachel Farnsworth walks you through her entire process of making hands in pans recipe videos.
In the first video, you’ll see a short overview of how these videos are made with a few simple tips and tricks, including how to make magical ‘trick’ shots like snapping your fingers and having things magically appear.
In the second video, you can watch an entire recipe shoot from start to finish.
What kind of equipment do you use?
For a full list of Rachel’s equipment be sure to check out our equipment page.
How do I deal with steam?
You definitely don’t want to regularly steam up your lens. Not only does it ruin your video by clouding things up, it can also damage your camera and lens. You can purchase a small fan that clips onto your tripod or use a fan stand to gently blow the steam away from the camera
What kind of editing software do you recommend?
I highly recommend using professional editing software like Adobe Premiere Pro or Final Cut Pro. While these editors have a steeper learning curve, they are worth starting out with. Simplified editing software like iMovie has severe limitations. Recipe video creators will quickly find those limits and need to switch programs. It is unlikely that you will ever reach the limitations of Premiere Pro or Final Cut Pro while making recipes videos.
What secrets can you share for what makes a recipe video go viral?
Viral food videos are all about the content. Recipe selection is the key! Ask yourself if the recipe you intend to film will cause people to hit that share button.
You have 3-5 seconds to catch a viewer’s attention. The first 3-5 seconds of your video should be visually enticing and attention-grabbing.
Keep your video interesting and engaging by following the “3 second rule” where the shot changes in some way approximately every 3 seconds.
Be authentic! Just because a video is well shot or pretty doesn’t mean it will go viral. In fact, cinematography skills have very little impact on how a video will perform.