How to Upload Videos to Facebook
You will receive your file in mp4 format through DropBox. Simply save the file to our computer so that you can upload it to Facebook.
- Select “Upload Photos/Video”
- Select the mp4 file from wherever you saved it on your computer.
- Enter your “status” as you normally would, saying something about the dish and give a link to your recipe. Shortened links like bit.ly will hurt your reach.
- Fill in the “Title” field with the title of your recipe.
- Add video tags. This is optional and doesn’t really seem to affect the video.
- Add a custom thumbnail to your video. The best thumbnail to use is the hero shot from your blog post.
- Schedule the date and time for when you’d like to post your video.
How to Re-Share a Video on Facebook
Facebook has introduced a feature where you can create a new post from the original video upload. This will allow you to keep your view count increasing. When you share via this option your views remain, but on that share the likes, comments, and shares of the post start over.
- From your page, select “videos” from the left hand menu.
- Select “video library” from the right hand side.
- Select the video you would like to re-share from the list of videos.
- A new window will pop up. Select “New Post With This Video” in the lower right hand corner.
- Enter a new “status” to appear with the video in the new post.
VIDEO REACH KILLERS:
- Bit.ly or other shortened links will kill the reach of your video. Always use the full link to your blog post. Also, never include a YouTube link as this is a killer for anything on Facebook.
- Failing to include a title for your recipe. There is a place on Facebook where you can give your video a title. Always fill out this section as it shows up in several places.
- Posting in the middle of the night. You should be posting your videos when your page is the most active so you can get the most immediate engagement. You can find out what time and day your page is most active in your Facebook analytics.
- Posting too much. If you post too many posts close together, you will probably kill your video. There is nothing wrong with the strategy of posting every hour on the hour. Your overall engagement may be higher, but individual post engagement tends to be much lower. Posting a photo 20 minutes after your video will kill your video reach.
- Uploading another video too soon. It’s tempting to follow up a viral video with another video quickly. Unless your page is “used to this” (the Facebook algorithm recognizes this as being normal for your page), then your second video probably won’t do well. You have to start out slow and work your way up to that and train the algorithm to recognize you as a source for good video content.